Nike Training’s brand platform for 2019. I was on the team that created the conceptual ideas for the platform with copy and art. It was then handed over to Nike’s internal team for execution.
The Idea: Physical training is a means, not an end.
A lifestyle. A journey. There are no finish lines, no podiums, no awards. The victories come from consistently pushing your body to obey your mind. If we don’t quit, then we are champions. Thus, we are all a work in progress.
Copywriter: Anthon Chase Johnson
Art Director: Taylor Dahl
Producer: Scott James
Copywriter: Tyler Archibald
Art Director: Maggie Paris