// Creative Dude //

General Electric

Nike Training’s brand platform for 2019. I was on the team that created the conceptual ideas for the platform with copy and art. It was then handed over to Nike’s internal team for execution.

The Idea: Physical training is a means, not an end.

A lifestyle. A journey. There are no finish lines, no podiums, no awards. The victories come from consistently pushing your body to obey your mind. If we don’t quit, then we are champions. Thus, we are all a work in progress.

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Copywriter: Anthon Chase Johnson

Art Director: Taylor Dahl

Producer: Scott James

Copywriter: Tyler Archibald

Art Director: Maggie Paris