This campaign was designed to bring awareness to the Gold Award, the highest honor in the Girl Scouts organization. We told the story of Ammna and how she created a community garden for a Muslim Women’s Shelter. The campaign started on Mother’s day, so we told the story through the eyes of Ammna’s mother.
The audience is younger girl scouts, their mothers, and potential employers of Gold Award recipients.
I wrote the script for the spot and the copy on the print assets. I did not develop the brand platform.
Copywriter: Anthon Chase Johnson
Art Director: Chandler Blocker
Executive Creative Director: Dylan Bernd
Producer: Brian Hayes
DP: Andre Betz
Director: David Register
Studio Photographer: Walker Corl