ANTHON CHASE JOHNSON
// Creative Dude //
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Girl Scouts

This campaign was designed to bring awareness to the Gold Award, the highest honor in the Girl Scouts organization. We told the story of Ammna and how she created a community garden for a Muslim Women’s Shelter. The campaign started on Mother’s day, so we told the story through the eyes of Ammna’s mother.

The audience is younger girl scouts, their mothers, and potential employers of Gold Award recipients.

I wrote the script for the spot and the copy on the print assets. I did not develop the brand platform.

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CREDITS

Copywriter: Anthon Chase Johnson

Art Director: Chandler Blocker

Executive Creative Director: Dylan Bernd

Producer: Brian Hayes

DP: Andre Betz

Director: David Register

Studio Photographer: Walker Corl