Spec ad. Promoting courage, persistence, and exercise in the face of trials, trauma, and mental illness.
The Idea: Exercise keeps us balanced, even when our world is turning upside down.
Those moments that are designed to destroy us make us dig deep and find a way to keep going. The truth is, things will never be the same, we will have to keep fighting. But, if we keep fighting for our lives, then we get to keep our lives and find a new balance.
Poster Campaign with some dope pics.
An App UI that promotes a balance between body and mind.
The digital leg of the campaign to be realized on Instagram Stories.
Copywriter/Director: Anthon Chase Johnson
Art Director/ Designer: Cam Tribe
Producer: Connor Dean
DP: Derrick Trotman
Art PA: Mikey Bready